Juice Festival 2015

Juice Festival is a festival for families and under-25s taking place in NewcastleGateshead during the October half term. The festival is unique in engaging thousands of young people in the regional, and having its own organisational team of under-25s who lead and assist on various areas of the festival.

I came into the festival at an exciting time, tasked with commissioning a rebrand for the festival. Having been seen primarily as a family friendly festival in the past eight years (or so), the aim was to making something a which didn’t seem too childish and appealed to a more targeted demographic whilst also keeping the same audiences on board.

I got to be very involved in the exciting process of accepting tenders for a new brand identity and appointing a creative design studio. It was incredible to see the vast amount of work each invited studio committed to what was essentially an audition. After a very difficult but considered decision process, we appointed Solution Group who had developed a very visually stimulating and appropriate identity.

The festival relies on the support and collaboration of many partner venues and organisations, so it was quite an achievement on behalf of the festival organisers to have such a variety of events and exhibitions across multiple art forms and genres during the festival week. One example I am particular proud of is a collaboration with Family Arts Festival and Family Explorers North East in commissioning a print map of things to do in NewcastleGateshead during October half term 2015.

Whether i’m working in my position next October or not, I’ll be looking to get more involve with the festival in some capacity. Maybe I’ll aim to programme something film/photo related.

See more at juicefestival.co.uk.

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